The Milk Processor Education Program (MilkPEP), Washington, D.C., is funded by the nation's milk processors, who are committed to increasing fluid milk consumption. The International Dairy Foods Association (IDFA) is contracted by MilkPEP to administer processor-funded programming. For more information on the campaign, go to www.whymilk.com or www.idfa.org.
New year long campaign targeted to women, mothers and athletes.
Grocery: Click here
Drug & C-Store: Click here
The Music to Move You – New for the ’07/’08 School Year. Posters, Clings and Banners encourage teens to drink more milk. Materials ship automatically to your school. Read more
Halloween 2007
It's back! Retailers: Chocolate Milk - the Official Drink of Halloween promotion is back, just in time for increased sales. Find out more.
Body by Milk! Coming to your school Fall 2007! The Body By Milk program connects teens, milk and healthy lifestyles. Find out more!
Did you know that
milk is the number one source of several key nutrients in a teen's diet – including calcium, phosphorous, magnesium and potassium? And, flavored milk provides less than 2% of total added sugars in teens' diets? To learn more about milk's role in good nutrition, click here.
Quench Kids' Thirst for Milk: Check out these tips especially for schools. Hold your own Milk Mustache event! Click here to see how! See how St. Louis
Schools increased Milk sales almost 20%. Click here.
To learn more about milk's role in good nutrition, 
Check out these