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Milk is an Untapped Sales Opportunity

With more and more food dollars spent away from home, restaurants and foodservice operators are under increasing pressure to offer healthier fare, especially in light of America's growing obesity crisis. Featuring milk on the menu provides consumers with an away-from-home nutrition solution.

This is particularly true where kids are involved; kids often drive family restaurant choices, but parents want to ensure the destination offers healthy fare. Putting flavored milk on the menu satisfies everyone — kids choose it because it's fun and tastes good, and parents like it because it's healthy for the whole family.

Milk can also be a healthy solution for your bottom line, as it presents a huge — and largely untapped — sales opportunity for restaurants and foodservice operators. Milk is the number-one at-home beverage, but it makes up only 3-5% of restaurant sales. Diners will choose milk away from home if they know it's available, and research shows that any promotion, no matter how small, can boost incremental sales of milk and generate excitement in your dining room.

Click on the links below to find out more about milk and foodservice.

• Foodservice Facts
  Looking for more information about milk and foodservice? Click here for best practices, tips, and key facts about milk in food service.
• Materials and Resources
  Access a variety of resources and links available to you.
• Find a Milk Processor
  Use this directory to find your local milk processors and their contact information.