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FOODSERVICE & RESTAURANTS : MILK DINES OUT
- 80-90% of milk is purchased for in-home consumption, but milk only accounts for 3-5% of restaurant beverage sales.
- Restaurants and foodservice operators can capitalize on consumer excitement about milk, which is generated by new packaging, attractive graphics, and exciting new flavors.
- In-restaurant promotions can increase milk sales 52% with children, and 35% with adults, according to a MilkPEP study.
- Adding milk to a "combo meal" grew milk sales 57% in a business and industry outlet; 47% in a hamburger chain; and 19% in a combination with donuts.
- Suggestive selling, which involves servers asking customers if they'd like to order milk with their meal, and point-of-purchase materials also helped increase milk sales in test cases.
- The study shows consumers:
- Are open to ordering milk in restaurants
- Need a reminder of milk's availability in restaurants
- View flavored milk as a "treat" beverage when eating out
- Ordered milk in addition to other beverages
- Money spent on food at away-from-home locations has surpassed money spent on food consumed at home, and the gap continues to widen.
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New year long campaign targeted to women, mothers and athletes.
Grocery: Click here
Drug & C-Store: Click here
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The Music to Move You – New for the ’07/’08 School Year. Posters, Clings and Banners encourage teens to drink more milk. Materials ship automatically to your school. Read more
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Halloween 2007
It's back! Retailers: Chocolate Milk - the Official Drink of Halloween promotion is back, just in time for increased sales. Find out more. |
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To learn more about milk's role in good nutrition, 
Check out these