Milk is an Untapped Sales Opportunity
With more and more food dollars spent away from home, restaurants and foodservice operators are under increasing pressure to offer healthier fare, especially in light of America's growing obesity crisis. Featuring milk on the menu provides consumers with an away-from-home nutrition solution, as studies suggest that including 24 oz. of fat free or lowfat milk every 24 hours as part of a reduced-calorie diet may help people lose more weight and burn more fat than cutting calories alone. Click here to learn more about milk and weight loss.
This is particularly true where kids are involved; kids often drive family restaurant choices, but parents want to ensure the destination offers healthy fare. Putting flavored milk on the menu satisfies everyone — kids choose it because it's fun and tastes good, and parents like it because it's healthy for the whole family.
Milk can also be a healthy solution for your bottom line, as it presents a huge — and largely untapped — sales opportunity for restaurants and foodservice operators. Milk is the number-one at-home beverage, but it makes up only 3-5% of restaurant sales. Diners will choose milk away from home if they know it's available, and research shows that any promotion, no matter how small, can boost incremental sales of milk and generate excitement in your dining room.
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New year long campaign targeted to women, mothers and athletes.
Grocery: Click here
Drug & C-Store: Click here
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The Music to Move You – New for the ’07/’08 School Year. Posters, Clings and Banners encourage teens to drink more milk. Materials ship automatically to your school. Read more
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Halloween 2007
It's back! Retailers: Chocolate Milk - the Official Drink of Halloween promotion is back, just in time for increased sales. Find out more. |
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To learn more about milk's role in good nutrition, 
Check out these