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 Milk Dines Out | Milk Successful in QSRs | Ideas for Promoting Milk in Foodservice | Milk Test Results
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FOODSERVICE & RESTAURANTS :
IDEAS FOR PROMOTING MILK IN FOODSERVICE

Here are some ideas for promoting milk in foodservice. Your local milk processor, or your local dairy council, may be able to assist you in these efforts:
  • Display plastic milk bottles in a cooler where consumers can see the choices offered.

  • Show milk packaging and flavor varieties on menus, menu-boards and drive-thru menus.

  • Place decals on windows/doors to promote milk.

  • Use table tents/displays to encourage customers to order milk.

  • Show plastic milk bottles with kids' meals/combo meals.

  • Offer milk tastings to promote flavor varieties.

  • Have servers suggest milk before ordering, verbally and through apparel/buttons.

  • Target children and parents by promoting milk with fun items and/or making milk available in kids' meals.

  • Offer products that naturally fit (common use occasion) such as donuts or cookies and milk.

  • Offer milk with breakfast, a natural fit with this day-part.

  • Promoting milk during a family night in which kids eat free can increase milk orders.

  • Promote milk to kids and adults simultaneously to build total milk sales. This may prompt parents to order milk to "set an example" for their children.

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Think about your drink
New year long campaign targeted to women, mothers and athletes.
Grocery: Click here
Drug & C-Store: Click here

2001 Brochure
The Music to Move You – New for the ’07/’08 School Year. Posters, Clings and Banners encourage teens to drink more milk. Materials ship automatically to your school. Read more


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Halloween 2007
It's back! Retailers: Chocolate Milk - the Official Drink of Halloween promotion is back, just in time for increased sales. Find out more.





Body by Milk!
Coming to your school Fall 2007! The Body By Milk program connects teens, milk and healthy lifestyles. Find out more!

Did you know that
milk is the number one source of several key nutrients in a teen's diet – including calcium, phosphorous, magnesium and potassium? And, flavored milk provides less than 2% of total added sugars in teens' diets? To learn more about milk's role in good nutrition, click here. 		Quench Kids' Thirst for Milk:
aCheck out these tips especially for schools. Hold your own Milk Mustache event! Click here to see how!
See how St. Louis Schools increased Milk sales almost 20%. Click here.
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