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FOODSERVICE & RESTAURANTS : MILK SUCCESSFUL IN QSRs
FOOD INGREDIENTS FIRST: WENDY’S EXPANDS KIDS’ MEAL CHOICES
- Wendy’s has announced the expansion of its Kids’ Meal Choices Menu with two deli sandwiches and a low-fat yogurt and granola cup, and consumers can substitute 2% white milk or 1% chocolate milk for the soft drink.
- Wendy’s introduced milk in grab-and-go plastic containers in 2004 as a substitute for soft drinks and since that time, milk sales have averaged about 750,000 units per week.
- Click here for more information on the Wendy's program.
In one of the best examples of milk's potential in restaurant/foodservice settings, leading quick-serve restaurant chains McDonald's and Wendy's successfully introduced single-serve plastic milk containers in 2004.
- Eight-ounce "Milk Jugs," featuring Ronald McDonald surfing on a wave of milk, are offered in 13,500 McDonald's locations as part a Happy Meal; lowfat white and chocolate Milk Jugs are available.
- Since launching Milk Jugs, McDonald's increased its sales to more than 4 million units per week, compared to 625,000 previously.
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New year long campaign targeted to women, mothers and athletes.
Grocery: Click here
Drug & C-Store: Click here
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The Music to Move You – New for the ’07/’08 School Year. Posters, Clings and Banners encourage teens to drink more milk. Materials ship automatically to your school. Read more
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Halloween 2007
It's back! Retailers: Chocolate Milk - the Official Drink of Halloween promotion is back, just in time for increased sales. Find out more. |
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To learn more about milk's role in good nutrition, 
Check out these