got milk? Campaign
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got milk? Campaign
The National Milk Mustache "got milk?" Campaign is one of the most recognized and respected advertising campaigns, having earned a place in advertising history. As the "umbrella" campaign for print, radio and TV advertising, as well as public relations, promotions and other initiatives, the "got milk?" message is one that's on everyone's lips across the U.S. Since its inception over 10 years ago, this fun and compelling message has helped boost awareness of the nutritional aspects of milk, and was the impetus to expand the availability of milk to more consumers than ever before.
Milk now competes with an ever-growing number of beverages in a category that is one of the most competitive, most advertised
and well funded. Despite milk's being outspent by other beverages in ad dollars, the Milk Processor Education Program (MilkPEP) has achieved extraordinary levels of awareness and education about the health and nutritional benefits of milk through this ad campaign.
MilkPEP will continue to sponsor substantial advertising initiatives to help drive increased consumption of milk and to continue to keep awareness levels high. Priorities of the program include keeping milk top-of-mind with consumers as a beverage choice, reinforcing the health and nutritional benefits of milk, and presenting milk as a "cool" drink option.
For more information on the consumer campaign, please visit whymilk.com and bodybymilk.com.
View Milk Mustache ads from the got milk? campaign
- Angie Harmon and Kids | Download
- Chauncey Billups | Download
- Jordin Sparks | Download
- Carolina Herrera | Download
- Usher | Download
- Wolverine | Download
- Danica Patrick | Download
- Diana Taurasi | Download
- Chris Paul | Download
- Ellie Krieger | Download
- Super Bowl XLIII Winner - Ben Roethlisberger | Download
- Super Bowl XLIII Pre-Game | Download
- Dayanara Torres | Download
- Christie Brinkley | Download
- Heidi Klum | Download
- U.S. Olympians | Download
- Taylor Swift | Download
- Heidi Klum | Download
- Dwight Howard | Download
- Ana Ivanovic | Download
- Suze Orman | Download
- Miley Cyrus | Download
- All American Rejects | Download
- Steve Nash | Download
- Mia Hamm | Download
- Vince Carter | Download
- Brooke Shields | Download
- Martha Stewart | Download
- Trisha Yearwood | Download
Body By Milk is the extension of the got milk? campaign for teens and schools; Body By Milk teaches teens and children about how drinking milk can keep them lean, healthy, and strong.
For more information on the Body By Milk program in schools, please click here.
