"got milk?" Campaign – Serving Up the Milk Message
The National Milk Mustache "got milk?" Campaign is one of the most recognized and respected advertising campaigns, having earned a place in advertising history. As the "umbrella" campaign for print, radio and TV advertising, as well as public relations, promotions and other initiatives, the "got milk?" message is one that's on everyone's lips across the U.S. Since its inception over 10 years ago, this fun and compelling message has helped boost awareness of the nutritional aspects of milk, and was the impetus to expand the availability of milk to more consumers than ever before.
Milk now competes with an ever-growing number of beverages in a category that is one of the most competitive, most advertised and well funded. Despite milk's being outspent by other beverages in ad dollars, the Milk Processor Education Program ( MilkPEP) has achieved extraordinary levels of awareness and education about the health and nutritional benefits of milk through this ad campaign.
In January 2008, MilkPEP launched the “Campaign for Healthy Weight” - a year-long initiative that focuses on healthy weight - a topic with universal appeal that research indicates will resonate with consumers' evolving needs and help processors sell more milk.
MilkPEP will continue to sponsor substantial advertising initiatives to help drive increased consumption of milk and to continue to keep awareness levels high. Priorities of the program include keeping milk top-of-mind with consumers as a beverage choice, reinforcing the health and nutritional benefits of milk, and presenting milk as a "cool" drink option.
This section gives you a snapshot of some of the wildly popular advertising and public relations initiatives that have now become part of our culture.
|
New year long campaign targeted to women, mothers and athletes.
Grocery: Click here
Drug & C-Store: Click here
|
The Music to Move You – New for the ’07/’08 School Year. Posters, Clings and Banners encourage teens to drink more milk. Materials ship automatically to your school. Read more
|
Halloween 2007
It's back! Retailers: Chocolate Milk - the Official Drink of Halloween promotion is back, just in time for increased sales. Find out more. |
 |
To learn more about milk's role in good nutrition, 
Check out these