Milk Delivers - Got Milk? Campaign: Campaign Success

Campaign Success | Print Ads | Milk in the News

got milk? CAMPAIGN : CAMPAIGN SUCCESS

Advertising Campaign Success

Since its inception in 1996, the National Milk Mustache "got milk?" Campaign has been one of the most honored and loved advertising campaigns. The print and television ads frequently win prestigious national and international awards and even more importantly have become a part of American pop culture and have positively influenced attitudes about milk. The awareness level of the campaign is extraordinarily high and the ads have been showcased without solicitation on numerous TV shows and movies.

National Milk Mustache "got milk?" Awards

Award	Winning Entry
CLIO Awards - Bronze	"Bounce" Television
CLIO Awards - Bronze	"Pants" Television
ADDY Awards (Best of New York) - Gold	"Stereo" Television
ADDY Awards (Best of New York) - Silver	"Fragile" Television
ADDY Awards (Best of New York) - Silver	"Stereo, Fragile" Television
ADDY Awards (Best of New York) - Silver	"Rescue Party" Television
International ANDY Awards - Distinctive Merit	"Pants" Television
Cannes Lions - Shortlist	"Fragile" Film
ANDY's-'03 - Honor of Distinction	"Pants" TV
Graphis Ad Annual-'03 - Featured in Ad Annual	"Ghost - Father Christmas" Print
One Show-'03 - Bronze	"Bounce" TV
One Show-'03 - Bronze	"Pants" TV
ADDY Awards (Best of New York) - Gold	"Nelly" Out of Home
ADDY Awards (Best of New York) - Gold	"Barcode" Television
ADDY Awards (Best of New York) - Gold	"Mountain Bike" Television
ADDY Awards (Best of New York) - Silver	"Pogo" Television
ADDY Awards (Best of New York) - Silver	"Pogo- Barcode- Mountain Bike" Television
ADDY Awards (District Two) - Silver	"Barcode" Television
Adweek's Best Spots of the Month - Best Spot	"Barcode" Television
Adweek's Best Spots of the Month - Best Spot	"Diet Fads" Television
Cannes Lions International Advertising Festival - Shortlist	"Carnival" Film
Cannes Lions International Advertising Festival - Shortlist	"Barcode" Film
Cannes Lions International Advertising Festival - Shortlist	"Mountain Bike" Film
CLIO Awards - Shortlist	"Barcode" Television
CLIO Awards - Shortlist	"Ant" Television
London International Advertising and Design Awards - Finalist	"Pogo- Barcode- Mountain Bike" Television
New York festivals International Television, Cinema and Radio Advertising Awards - Silver	"Pogo- Barcode- Mountain Bike" Television
AME - Gold	National Milk Mustache "got milk?" Campaign
Effies 1996 - Silver	National Milk Mustache "got milk?" Campaign
Canne 1996 - Finalist	National Milk Mustache "got milk?" Campaign
Canne 1997 - Finalist	National Milk Mustache "got milk?" Campaign
Adweek Spot of the Month	"Old Guys" TV ad
Adweek Spot of the Month	"Mario" TV ad
Adweek Spot of the Month	"Super Heroes" TV ad
Archive 2001	"Chocolatier" TV ad
Adweek Spot of the Month	"Gargle" TV ad
London International 2001 - Finalist TV/Dairy Products	"Gargle" TV ad
London International 2001 - Finalist TV/Campaign	"Gargle - Chocolatier" TV ads
New York Festivals 2001 - Gold World Medal TV/non-alcoholic beverage	"Gargle-Chocolatier" TV ads
New York Festivals 2001 - Finalist TV/Best Humor	"Gargle-Chocolatier" TV ads
Shots 2001 - Best of TV	"Gargle" TV ad
Young Guns 2001 - Finalist TV/Craft/Art Direction	"Chocolatier" TV ad
ADDY's District Two 2002 - Silver	"Gargle-Chocolatier" TV ads
ADDY's New York 2002 - Silver	"Ghost" Magazine ad
ADDY's New York 2002 - Silver	"Ghost" Newspaper ad
ADDY's New York 2002 - Silver	"Chocolatier" TV ad
ADDY's New York 2002 - Silver	"Gargle-Chocolatier" TV ads
ANDY's 2002 - Finalist Magazine/Food	"Neuman" print ad
ANDY's 2002 - Finalist Magazine/Beverages	"Neuman" print ad
ANDY's 2002 - Finalist TV/Beverages or Food	"Gargle" TV ad
ANDY's 2002 - Finalist TV/Beverages	"Chocolatier" TV ad
ANDY's 2002 - Finalist TV/Food	"Chocolatier TV ad
ANDY's 2002 - Finalist TV/Beverages or Food	"Gargle-Chocolatier" TV ads
Campaign Screen Ad Reel 2002 - Featured in Video Magazine	"Pants" TV ad
Cannes Lions 2002 - Bronze Lion	"Neuman" print ad
Cannes Lions 2002 - Short List	"Father Christmas" print ad
Cannes Lions 2002 - Short List	"Ghost" print ad
Cannes Lions 2002 - Short List	"Gargle" TV ad
Cannes Lions 2002 - Silver Lion	"Pants" TV ad
Clio's 2002 - Short List	"Gargle" TV ad
Clio's 2002 - Short List	Chocolatier" TV ad
Clio's 2002 - Short List	"Ghost" print ad
Clio's 2002 - Short List	"Father Christmas" print ad
Effies 2002 - Gold	"Chocolatier" TV ad
London International 2002 - Finalist	"Pants" TV ad
London International 2002 - Finalist	"Bounce" TV ad
New York Festivals - Print/Beverages/Non-Alcoholic- 2002 - Bronze World Medal	"Ghost-Father Christmas" print Ad
Adweek Best Spots	"Bounce" TV ad
Adweek Best Spots	"Fragile" TV ad
SHOTS Reel - Featured in Video Magazine	"Fragile" TV ad

New year long campaign targeted to women, mothers and athletes.
Grocery: Click here
Drug & C-Store: Click here

The Music to Move You – New for the ’07/’08 School Year. Posters, Clings and Banners encourage teens to drink more milk. Materials ship automatically to your school. Read more

Halloween 2007
It's back! Retailers: Chocolate Milk - the Official Drink of Halloween promotion is back, just in time for increased sales. Find out more.

Body by Milk!
Coming to your school Fall 2007! The Body By Milk program connects teens, milk and healthy lifestyles. Find out more!

Did you know that
milk is the number one source of several key nutrients in a teen's diet – including calcium, phosphorous, magnesium and potassium? And, flavored milk provides less than 2% of total added sugars in teens' diets?

To learn more about milk's role in good nutrition, click here.

Quench Kids' Thirst for Milk:

Check out these tips especially for schools. Hold your own Milk Mustache event! Click here to see how!
See how St. Louis Schools increased Milk sales almost 20%. Click here.