Press Room
PRINT THIS PAGESeptember 19, 2011
National Milk Mustache “got milk?®” Campaign Celebrates 12th Annual World School Milk Day
Media Contact:
Amy P. Thompson
Outloud, LLC
410-602-0202 ext. 112
amyt@outloudllc.com
National Milk Mustache “got milk?®” Campaign Celebrates 12th Annual World School Milk Day September 28, 2011
Washington, D.C. September 19, 2011: The Milk Processor Education Program (MilkPEP), creators of the National Milk Mustache “got milk?®” Campaign, invites you to join us in celebrating the 12th Annual World School Milk Day on September 28, 2011. World School Milk Day is an international, annual event that celebrates the importance of school milk in children's diets in over 40 countries, and is a way to focus on helping children make healthy beverage choices. The first World School Milk Day was celebrated in September, 2000 and has since become an annual event celebrated in many countries throughout the world and promoted actively by the Food and Agriculture Organization (FAO) of the United Nations.
To mark the 12th anniversary, schools all over the world will be celebrating the importance of milk in schools. Here are just a few ways how you can get involved:
- Hold a Milk Mustache Photo Contest in your schools, order materials here to help make your contest a success!
- New tools and resources are available here for your use in schools. Be sure to check them out today!
- Celebrate World School Milk Day with your Twitter and Facebook followers and make sure to retweet or "like" all of your favorite MilkPEP programs!
- Twitter: Happy World School Milk Day! Did you know LF flavored milk is the most popular choice? How are you celebrating?
- Facebook: Happy World School Milk Day! Schools across the country are celebrating their favorite beverage today. Did you know lowfat flavored milk is the most popular choice in schools? Whether flavored or white milk, kids get the same 9 essential nutrients! How are you celebrating?
Remember These Important Facts:
- Most kids are not getting the recommended 3 daily servings of milk (for kids ages 9 and up). School is a key place where kids drink milk.
- Flavored milk provides nutrients kids need, with a taste kids love.
- Lowfat flavored milk is the most popular choice in school lunch rooms, and kids drink less milk and get fewer nutrients when it's taken away.
- Many of America's children are overfed and undernourished. Focusing on our kids' nutrient intake is essential now more than ever.
- The milk industry has been hard at work to lower the calories and sugar in school flavored milk - to deliver a nutritious and delicious drink kids love.
- This fall, school flavored milk is projected to have 38% less added sugar than flavored milk just 5 years ago.
- On average, school flavored milk is projected to have just 31 calories more than white milk and the majority have fewer than 150 calories per serving.
Let's try to make this year's World School Milk Day a successful day!
MilkPEP offers a variety of marketing and education tools for school nutrition professionals to help enhance their milk programs. Visit www.milkdelivers.org for a list of resources.
The Milk Processor Education Program (MilkPEP), Washington, D.C., is funded by the nation's milk processors, who are committed to increasing fluid milk consumption. The MilkPEP Board runs the National Milk Mustache "got milk?" Campaign, a multi-faceted campaign designed to educate consumers about the health benefits of milk. For more information, go to www.milkdelivers.org. The tagline "got milk?"® was created for the California Milk Processor Board by Goodby Silverstein & Partners and is licensed by the national milk processor and dairy producer groups.
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