milkdelivers.org

Building Strong Families

MilkPEP offers several Retail promotions throughout the year that are specifically designed to help retailers sell more milk. All promotions are free and easy to participate in.

In 2010, MilkPEP initiatives will showcase how milk is essential to building strong families. Our year-round retail programs will focus on family usage/occasion—particularly meal and snack times—where nutrient-rich milk is featured as an essential part of the family's wellness routine. This exciting shift to a family message will give retailers new avenues for growing milk volume and increasing consumption, all while harnessing the cross-promotional power and influence of key national brands in other relevant food categories.

By simply hanging Point-of-Sale materials, holding a sampling event or featuring milk in your store's circular, you can experience dramatic increases in both white and flavored milk.

And what's more, you can be rewarded with prizes for your efforts! MilkPEP offers several feature incentive programs that reward retailers for participating in MilkPEP programs. Contact your local milk processor or call 1-800-945-MILK for more information.

2010 Retail Promotions Include:

• Building Strong Families - The Great Gallon Give  – January 2010
• Family Dinner Program – March 2010
• Pure Joy of Milk – June/July 2010
• Back to School Breakfast Program – August 2010
• Halloween – October 2010

Hispanic programs will be available throughout 2010 to offer Latina moms a culturally relevant and fun approach to reinforcing milk's vital role in family wellness.

POS will be available for each of these promotions. And you can also order customized POS from MilkPEP. Contact your local milk processor or call 1-800-945-MILK for more information about free and customized POS.

Want to participate in your store(s)? Contact your milk processor or call 1-800-945-MILK for more information.

MilkPEP Coupons

MilkPEP retail coupons are available. View the coupon redemption policy.