Back to School Breakfast
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Promotion Description
July
25th
to
Aug.
23rd
Back to School season kicks off this year with a joint partnership with Post® Cereals, with the focus on milk's vital role at the breakfast table. By showcasing Milk & Post® as the ultimate breakfast combination, MilkPEP will help Mom and her kids start the day off right with the proper nutrition they need to perform their best in school.
Online Instant Win
Consumers will be invited to go online to take a short breakfast IQ quiz (1-2 questions) to test their nutritional breakfast knowledge. This will unlock an interactive virtual school revealing instant win prizes and important nutritional facts. 50+ daily instant winners will receive educational/back-to-school themed prizes such as Netbooks, backpacks, Leap Frog educational toys, Scholastic products and more—all designed to enhance kids' school performance.
Integrated Program support consists of:
- Retail POS (available in English and Spanish)
- National FSI with Milk & Post® cereal coupon offer
- Online Instant Win Promotion
- PR Support
- Social Media
To sign up, call your processor or ADA representative, or call the MilkPEP Hotline at 800-945-MILK.
