milkdelivers.org

Promotion Description

This summer, Milk is partnering with Oreo®, the #1 cookie brand, to help convey to moms that snacking, milk and fun go hand-in-hand.

This milk and OREO® partnership delivers joint savings online and at the cookie aisle plus gives mom a chance to star in her own Milk Mustache ad. POS includes the contest message and is available for both the dairy and cookie aisles.

Integrated Program Support consists of:

• Retail POS (available in English or Bilingual)
  • Online photo contest will be communicated on the POS for the dairy aisle.
• Print
  • Milk & Oreos will be featured for the first time together in a Milk Mustache ad with NFL super stars Peyton and Eli Manning in June/July magazines.
  • A national ad-only FSI will drop in newspapers on 6/6/10 to communicate the free cookie offer available online and drive consumers to the promotional microsite to enter the photo contest.
  • A call-for-entries ad will appear in the summer issue of Kraft's Food & Family magazine next to an advertorial touting the benefits of milk during snack time.
• Online
  • Promotional microsite (accessible through whymilk.com) where consumers will upload their photo and caption for a chance to win the contest.
  • Email blast and banner ads will further support the promotion online
• Hispanic
  • Spanish-language version of the promotion, including microsite, bilingual POS and call-for-entries ad will be available.
  • Latina chef, Maggie Jimenez, will be featured in a Milk Mustache ad in the summer issue of Food & Family magazine next to the call-for-entries ad.
• Social Media
• Public Relations

To sign up, call your processor or ADA representative, or call the MilkPEP Hotline at 800-945-MILK.