milkdelivers.org

Promotion Description

Milk will partner with Oreo ‘Milk’s Favorite Cookie’ to dial-up the fun during family snack time. Moms will show how Milk and Oreo help her connect with her family through a photo contest where one lucky family will star in their own Milk Mustache ad! POS includes the contest message and is available for both the dairy and cookie aisles.

Integrated Program Support consists of:

• Retail POS (available in English or Bilingual)
  • Online photo contest will be communicated on the POS for the dairy aisle.
• Print
  • A national ad-only FSI will drop in newspapers on 6/6/10 to communicate the free cookie offer available online and drive consumers to the promotional microsite to enter the photo contest.
  • A call-for-entries ad will appear in the summer issue of Kraft's Food & Family magazine next to an advertorial touting the benefits of milk during snack time.
• Online
  • Promotional microsite (accessible through whymilk.com) where consumers will upload their photo and caption for a chance to win the contest.
  • Email blast and banner ads will further support the promotion online
• Hispanic
  • Spanish-language version of the promotion, including microsite, bilingual POS and call-for-entries ad will be available.
  • Latina chef, Maggie Jimenez, will be featured in a Milk Mustache ad in the summer issue of Food & Family magazine next to the call-for-entries ad.
• Social Media
• Public Relations

To sign up, call your processor or ADA representative, or call the MilkPEP Hotline at 800-945-MILK.

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