milkdelivers.org

Welcome to the Supermarket RD Hub, a special section on MilkDelivers.org dedicated to resources for supermarket RDs. This is the spot to find materials, including the latest research on milk and news about upcoming campaigns – plus in-store materials to order or download.

2012 Resource Calendar

Take a look at the nutrition topics for 2012. Please let us know if you’d like information on any of the upcoming programs.

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  January

  MyPlate-Friendly Breakfast Recipes and Breakfast Tools for Order

  MyPlate-Friendly Breakfast Recipes

  Challenge your shoppers to kick start each day with a nutritious breakfast using USDA’s new MyPlate as a guide. Try delicious morning recipes like Rise N Shine Nutty Apricot Oatmeal! This nutrient-packed breakfast includes whole grains and lowfat milk. Milk's unique package of 9 essential nutrients makes it the perfect way to start the day.

  • Check out simple and delicious breakfast recipes with milk
  • Read tips to building a healthy plate with lowfat milk

  Order Breakfast Tools for In-Store Use
  This year, the got milk?campaign will highlight the benefits of breakfast, including the important role milk plays in the morning. Whether in a glass, cup or bowl, milk enhances the nutritional value of your morning meal and benefits the rest of your day. Plus, mornings without milk make it difficult to make up for the nutrient shortages later in the day. And beyond nutrition, there’s even more good reason to encourage your shoppers to grab a gallon. Research shows that top shoppers’* average basket size doubles when milk is included**.

  A Breakfast Project Asset Guide, including an overview of all available tools, images and messages is now available for download here. Also, you can order breakfast tools and materials for use in-store or at events to help bring milk at breakfast to life. Contact us to place an order.

  * Top shopper = the top 20% of households who represent 75% of all purchases in a typical supermarket
  ** Source: Willard Bishop 2011 Top Shopper Study

• 

  February

  Refuel POS Materials

  Encourage shoppers to refuel after a workout with chocolate milk - point-of-sale materials are available to call attention to lowfat chocolate in the dairy case. If you are interested in receiving materials, please contact us.

  • Nature’s Recovery Drink Magnet
  • Refuel Mini Brochure (Pack of 100)
  • Neck Hanger 
  • Mega Door Cling 
  • Wobbler 

Join the Conversation

Get your shoppers to kick start each day with milk at breakfast. Below are some example posts for your convenience, if you feel the content is relevant for your fans and followers:

Facebook

Check out these delicious recipes to help you start your morning and new year off right! (http://www.whymilk.com/milk_your_morning.php)

Twitter

Milk your morning – check out all the ways you can get 9 essential nutrients at breakfast with these delicious recipes. (http://www.whymilk.com/milk_your_morning.php)

Resource Library

• Milk is “liquid sunshine” – one of the richest sources of vitamin D under the sun. Check our tips, quizzes and supporting science!
• Want the facts on lactose intolerance? Read more here.
• Check out the latest studies supporting milk’s bone building benefits.

Research

Check out the latest study findings promoting the health benefits of milk.

• New Study Finds Milk Drinkers May Have a Healthy Weight Advantage
• Chocolate Milk is a “Natural” for Post-Exercise Recovery

View and Order Materials

Check out our catalog and these great materials. The catalog will be updated with new materials for your convenience and use in-store or at special events. Email us to order materials!

Celebrity Milk Mustache Banner Kits - This kit includes posters to display, showing prominent athletes to show off the strength that milk brings to the human body.

Milk Mustache Stickers - Perfect for events when you aren’t able to have a blender/ingredients onsite to mix up Milk Mustaches.

Flavored Milk Handout - This two-sided handout provides an abbreviated look at the research, statistics and trends on the importance of flavored milk to a student's nutrition.

Refuel Brochure - Tips to help athletes get the most out of their post-exercise recovery routines.

Recipes and Tips

Want recipes and tips to share with your shoppers?

• From dinner to desserts, check out some great (and nutritious) dishes featuring lowfat and fat free milk.
• For tips and tools on how milk can factor into a healthy diet, click here!

For more information or materials, click here.

Contact Information

For questions or additional information, contact:
Lori Fromm, MS, RD
lfromm@webershandwick.com
312-988-2436