milkdelivers.org

2011 Resource Calendar

Take a look ahead at the nutrition topics we have planned for 2011. Please let us know if you’d like information on any of the upcoming programs.

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  January

  What America's Missing: A Report on the Nation's Nutrient Gaps

  We're excited to release a new research report, titled "What America's Missing: A Report on the Nation's Nutrient Gaps," that identifies key nutrients we're missing, and what it will take to help close the gap.

  • What America's Missing Report
  • Tip Sheet for Pouring One More Serving Each Day
  • Additional tips for Pouring One More from registered dietitian Elisa Zied, MS, RD, CDN
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  February

  Resources for American Heart Month
  
  

  Heart health studies for American Heart Month.

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  March

  Information on Vitamin D: Liquid Sunshine Program
  
  

  This month, we’re highlighting the importance of super nutrient vitamin D by launching the Liquid Sunshine program. Well-known for its role in keeping bones strong, vitamin D is now being hailed for so much more – from normal muscle function to a healthy immune system.

  Yet despite the growing research on the power of vitamin D, seven out of 10 Americans still fall short of the recommended vitamin D in their diets each day, according to the recent Dietary Guidelines Committee Advisory report.

  For more on Vitamin D: Liquid Sunshine:

  • Are You D-Prived Quiz
  • Ideas On How To Up Your D Intake
  • Supporting Science
  • Dr. Wendy Bazilian's Column and D-licious Recipes
  • Tips To Pour One More Serving
  • Pledge To Get More Vitamin D for a chance to WIN a sunshine-filled getaway!
• 

  April

  The Refuel with Chocolate Milk Tour, Refuel Grants and planning for June Dairy Month

  Refuel with Chocolate Milk Tour

  The Refuel with Chocolate Milk Tour is connecting with athletes across the country to share information on chocolate milk, Nature's Recovery Drink. Check the Tour schedule to see when we'll be in your area.

  Refuel Grants

  Do you have athletes in your community that refuel with chocolate milk after strenuous exercise? Encourage them to apply for a chance to receive an athletic Refuel Grant!

  Visit RefuelWithChocolateMilk.com to:

  • Apply for a Refuel Grant
  • Read the supporting science

  Planning for June Dairy Month

  • Download got milk? recipes for in-store demonstrations
  • Contact us to order milk mustache stickers, event kits and more (see catalog items below)
  • Email us to learn how families can enter for a chance to instantly win free milk & Oreo cookies by sharing their favorite milk & Oreo cookie moment from June 1 to 30
• 

  May

  Information on role modeling healthy habits, Breakfast Essentials and Halloween toolkits for order

  Role Modeling Healthy Habits

  Research suggests mothers have an increasingly high influence on their daughters' behavior and habits, including exercise, healthy eating and even self esteem. Moms pouring one more serving of lowfat milk for themselves and their families each day can help bridge the nutrient gap and build a strong family.

  • Read the research exploring the importance of the mother-daughter relationship. Click to download White Paper
  • Get tips on easy ways mothers can pour one more
  • Thank mom for being a positive role model with an e-Card

  Breakfast Essentials Toolkit

  Studies have shown that children who skip breakfast often have a difficult time making up for the nutrient shortages later in the day. To kick-off the back-to-school season, we're partnering with Post Cereals to celebrate the important role milk and cereal play at the breakfast table.

  • Email us to order breakfast essential toolkits

  Halloween Toolkit

  Once again, we're highlighting a nutritious treat in disguise with Chocolate Milk: The Official Drink of Halloween. Toolkits will include balloons, banners, temporary tattoos, table cloth, CD with artwork for an ad circular

  • Email us to order Halloween toolkits
• 

  June

  Savvy grocery shopping lists and new research on the recovery benefits of chocolate milk

  New Research on the Recovery Benefits of Chocolate Milk

  Three new studies presented at the American College of Sports Medicine and another published in the Journal of Strength and Conditioning Research found grabbing lowfat chocolate milk after a tough workout helped give trained and amateur athletes a post-exercise training advantage.

  • Read more about the new research here.

  Share Savvy Grocery Shopping Tips

  Customers are always looking to get the most bang for their buck, but may find it difficult to purchase healthy and nutritious food while on a budget. At just 25 cents per 8-ounce glass, on a gallon basis, milk is a bargain with all the essential nutrients it provides including calcium, vitamin D, protein, vitamin A and potassium.

  • Click here to find a Savvy Grocery Shopping List with tips and helpful hints to help families eat well on a budget without cutting back on valuable nutrients.
  • For tips on selecting healthy and affordable foods, try the whymilk.com value tools - Savvy Grocery Shopping Cart
• 

  July

  Beverage Analyzer Tool

  Beverage Analyzer Tool

  To help customers learn the impact of their beverage choices and provide a guide for suggested daily consumption, this month we’re featuring one of our whymilk.com tools – Beverage Analyzer.
  
  Reminder: Halloween Toolkits

  Halloween is just around the corner and toolkits are still available for in-store or event use. Email us to order

• 

  August

  Information on the new USDA MyPlate icon and National Diabetes Month

  USDA MyPlate Icon

  The new USDA MyPlate icon was recently introduced to remind Americans how to eat healthfully and the dairy group is prominently positioned next to the plate as a reminder that lowfat and fat free milk are an important part of a nutritious meal.

  • Find out more about building a healthy plate with milk
  • Check out the new MyPlate ad on Facebook
  • Read registered dietitian Carolyn O’Neil’s take on MyPlate

  National Diabetes Month

  Some scientists hypothesize that America’s shortfall in vitamin D may be one of the reasons behind the current epidemic of type 2 diabetes.  There’s even some research that suggests a combination of calcium and vitamin D could reduce the risk. Drinking more milk - a leading source of calcium and vitamin D in the American diet - could help decrease the risk of type 2 diabetes by nearly 15 percent, according to a recent meta-analysis and review published in the Journal of Clinical Endocrinology & Metabolism. Milk is one of the few food sources of the much-needed super nutrient (it’s the leading source of vitamin D in our diets – supplying more than half of the nation’s vitamin D). The recommended three glasses of lowfat or fat free milk a day provide 75% of the Daily Value of vitamin D.

  Read more about the research:

  • Research Finds Combination of Calcium and Vitamin D May Offer Protection Against Type 2 Diabetes
  • Study Reveals Milk May Help Reduce Risk of Type 2 Diabetes
  • Higher Dairy Intake Associated with Lower Risk of Type Diabetes 
• 

  September

  Tips to Pour One More Serving of Milk Each Day and Information on the Changes to Flavored Milk in Schools
  
  

  Tips to Pour One More
  Eight out of 10 Americans are not consuming the recommended amount of milk, and consequently, are missing out on the nutrients it provides. Milk is naturally nutrient-rich like no other beverage. Thanks to milk’s unique nutrient package, pouring even just one more serving each day would shrink the nutrient gap.

  • Download tips to help customers Pour One More serving each day.

  Changes to Flavored Milk in Schools
  Many of the nation’s milk processors have been hard at work over the last five years to lower the calories and sugar in one of the most popular lunch time drinks, flavored milk. Lowfat chocolate milk is the most popular milk choice in schools and not only does it have the same nine essential nutrients as white milk, but with industry reformulations, this year it’s projected to have just 31 calories more than white milk and 38% less sugar than five years ago.

  For more information on flavored milk, visit www.whymilk.com/FlavoredMilkRD where you can find:

  • Facts about flavored milk and counterpoints to some of the misinformation currently in the media
  • Data and background on changes to school milk
  • Snapshot of moms’ opinions on flavored milk
  • Overview of a 2009 in-school study on the negative consequences of removing flavored milk from school
  • Side-by-side comparison on kids’ drink favorites
  • Review of some of the recent research on milk and flavored milk
• 

  October

  Information for Heart Health Month and Chocolate Milk: the Official Drink of Halloween

  Information for National Heart Health Month
  Grabbing as little as one glass of lowfat or fat free milk could help protect your heart, according to a study published in the American Journal of Clinical Nutrition.
  
  Read more about the research and other studies:

  • Study Suggests a Little Milk Could Go a Long Way for Your Heart

  Chocolate Milk: the Official Drink of Halloween
  With Halloween right around the corner, the National Milk Mustache "got milk?"® Campaign has teamed up with Charles Schulz’s Peanuts Gang to celebrate chocolate milk -- the official drink of Halloween. To help spread the word about chocolate milk -- a nutritious treat in disguise -- below are some social media posts, if you choose to share.

  • Halloween toolkits are still available for in-store or event use. Email us to order.
• 

  November

  Pour One More tips and information on upcoming 2012 programs

  2012 Sneak Peek: Got Milk at Breakfast?  
  There are many benefits to eating a nutritious breakfast, particularly a breakfast including milk. Whether enjoying in a bowl of cereal or latte, milk with breakfast provides nine essential nutrients our bodies need to get off to a nutritious start. In fact, research shows people who make a daily habit of starting their morning with milk have better quality and more nutritious diets overall.
  
  Be on the lookout for more information in the coming months as we plan to share additional research, recipes, content and more! Breakfast-focused materials will be available soon for in-store use. In the meantime, if you have specific breakfast program needs, please contact us.

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  December

  Recovery Brochure and Milk Mustache Stickers

  Downloadable Post-Workout Recovery Brochure
  Are your shoppers interested in fitness? There’s a substantial, and growing body of research that suggest lowfat chocolate milk has what it takes to help you recover after a hard workout – and it’s right in the dairy aisle. It’s been scientifically shown to help replenish critical nutrients lost during exercise, with carbs and protein and fluids to help rebuild and rehydrate your body after a tough workout.

  Download the Recovery Brochure now for:

  • Recovery tips from pro athletes, like eight-time speed skating medalist Apolo Anton Ohno
  • Facts on why lowfat chocolate milk is “Nature’s Recovery Drink”
  • Supporting science and websites for additional research

  Milk Mustache Stickers for In-Store Use
  Looking for convenient and fun materials to use in-store and at events?  Milk mustache stickers allow everyone to be their own Milk Mustache celebrity and are available for order year-round.

  • Contact us or visit our Resource Library section below to place an online order