The Great Gallon Give
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Building Strong Families
Starting the New Year and setting the table with milk!
This year, we're kicking off the January 2010 Building Strong Families platform with the Great Gallon Give offering moms a chance to Win Free Milk for a Year. Everyone who enters will also receive a coupon for Free milk (with purchase) to use at retail. This program will highlight milk’s vital nutritional and emotional role at the family table—and drives this compelling point home by putting milk right into moms' hands in the Great Gallon Give.
At Retail:
For the first time ever, MilkPEP will offer a Hispanic bilingual kit for the January Great Gallon Give Retail POS—so make sure and order your kits today!
Also, the Pass the Gallon cling is suitable for placement on the dairy case all year round. This eye-catching cling was designed to extend an important message to moms at retail: pass nutrient-rich milk on to help build a strong family. Make sure this cling is up in your stores because a new general market TV commercial will reinforce this message throughout the year.
Online Promotion & Coupon Offer
Online Sweepstakes Promotion & Coupon Offer
- Moms can enter for a chance to Win Free Milk for a Year (4 instant winners everyday for 30 days; 120 total winners)
- All entrants will receive coupons for FREE milk (with purchase)
- 1. Get 1 gallon of chocolate milk FREE with purchase of 1 gallon of white milk
- 2. Get 1 gallon of white milk FREE with $100 grocery purchase
- All entrants will receive coupons for FREE milk (with purchase)
Integrated Program Support consists of:
- Retail POS (available in English or Bilingual)
- Online Promotion & Coupon Offer
- National Print
- Moment Ad in USA Today
- Celebrity Advertising
- TV Commercials
- Pass the Gallon (General Market)
- I Like It (Hispanic)
- TV Support: Starting January 13, 2010
- The View
- Good Morning America
- Despierta America
- PR Support
To sign up, call your processor or ADA representative, or call the MilkPEP Hotline at 800-945-MILK.
