WIC Program
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Important Changes to the W.I.C. Program Could Affect Your Milk Sales
The United States Department of Agriculture has announced new regulations in the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) program. Changes to W.I.C. guidelines will make only lowfat and fat free versions of milk available to W.I.C participants in most new food packages. These changes will be implemented nationwide by October 1, 2009.
With the upcoming changes in regulations, make sure your customers who are W.I.C. participants keep drinking milk. MilkPEP is making educational materials available to help educate W.I.C. participants about the nutritional benefits of lowfat and fat free milk.
Keep W.I.C. Participants Drinking Milk in Your Market!
W.I.C. participants who are used to drinking whole milk may stop drinking milk all together due to a perceived lesser nutritional value and taste difference.
Take Action Now!
- Free POS kits will be available in early November to support nutritional messages about low fat and fat free milk (includes cling, wobbler and tearpad). Call 1-800-945-MILK to order a kit for your store!
- Click here to download a sellsheet for review with your local W.I.C. office.
- Tasting is believing - work with your local W.I.C. office to schedule sampling events.
- For the National Dairy Council WIC Health Education Kit, click here.
