milkdelivers.org

Body By Milk: Get Fit By Finals

MilkPEP and NBA Team Up for the Get Fit By Finals Campaign

MilkPEP and the NBA are teaming up to launch Get Fit By Finals, a new fitness and nutrition education initiative for teens. The program will inspire teens to take simple steps to improve physical fitness and provide free tools and information from NBA players, trainers and sports nutrition experts that can help teens move more and make healthier food and beverage choices, like drinking milk.

Involving some of the nation's most popular and admired athletes, "Get Fit By Finals" challenges teens to set health goals and gives them actionable advice to take small steps to reach those goals and increase their fitness level.

NBA and WNBA players serve as role models to help teens make positive changes to enhance their health. "Get Fit By Finals" encourages teens to make two small changes in their daily routine:

• Be active for at least 60 minutes a day
• Drink 3 glasses of lowfat milk in place of sugary beverages

Over 40,000 cafeteria managers will receive a free "Get Fit" promotional kit shipped to their middle or high school that includes posters and banners showcasing milk-mustached NBA and WNBA players.

Schools that have signed up for the program are eligible to win cool prizes from the NBA, including a Grand Prize NBA-inspired gym makeover, and a VIP trip to the NBA All-Star game in Phoenix!

Downloadable Tools Available
School nutrition professionals will soon be able to visit milkdelivers.org to download the "Get Fit" toolkit, including:

• Special got milk? Get Fit banners featuring milk-mustached NBA players for cafeterias, gyms and common areas
• Get Fit cafeteria posters promoting the program and monthly fitness related tips
• PA announcements from NBA and WNBA athletes encouraging students to Get Fit
• Nutrition and fitness handouts
• NBA player videos for in-class TV and school Web sites
• Gym class drills prepared by NBA trainers

Call 1-800-945-MILK with questions or to order the school toolkit on a free CD-ROM.