milkdelivers.org

Flavored Milk-All the Nutrition, Now with Lower Sugar & Calories

The majority of milk companies across the U.S. have reformulated flavored milk in order to lower total calories and decrease added sugars and fat, while preserving its nutritional value and good taste. Learn more with these facts:

• The Truth about Flavored Milk Handout – Get the facts about the myths and realities of flavored milk in the cafeteria.
• State of Flavored Milk in Schools
• Moms Weigh in on the Great Debate
• Fast Facts: 2012 Annual School Milk Survey

Research and Facts About Flavored Milk

• 2011-2012 School Channel Survey
  The study provides information on the average milk product available to students in schools over the past five years. The trend information includes sales mix by fat level along with average calorie and sugar levels for white and flavored milk products served in schools.
• 2009 Study Materials: "Impact on Student Milk Consumption and Nutrient Intakes from Eliminating Flavored Milk in Schools"
  • Fact Sheet
    Highlights the important role flavored milk plays in the nutrition of our students. Provides information from the study that shows removing flavored milk from the lunchroom has nutritional consequences; our students are missing out on essential nutrients when flavored milk is not available.
  • Executive Summary
    Provides a detailed overview and key findings from the study.
  • Study - Detailed Findings/PDF version
    (If you would like a Powerpoint version, please email us at: info@milkdelivers.org.) This presentation takes in-depth look at the research and nutrition modeling that demonstrates the loss of essential nutrients when flavored milk is eliminated or reduced from school lunchrooms.
• Elementary School “Power Up” Poster
• Flavored Milk Brochure
  Good nutrition is vital to our children. Moms want it. Schools want it. But are they getting it? Learn more about the nutritional benefits of lowfat milk, both white and flavored, in this informative brochure. Ideal to use with parents and other school executives.
• Flavored Milk Flyer
  This two-sided handout provides an abbreviated look at the research, statistics and trends on the importance of flavored milk to a student’s nutrition. Click here for a select list of supporting research references.
• Essential for a Reason: This handout visually shows half a glass of white milk/chocolate milk and the nutrients contained vs. other food items.
• Rethink Your Drink Fact Sheet: See how milk stacks up nutritionally to a variety of other beverage options, and also learn more about milk’s nutritional content. You’ll be surprised how it stacks up to some popular fruits and veggies.
• "Rethink the Drink" presentation: Provides a full perspective on what kids are drinking and the effects of their choices. Brings to light where children are getting most of their calories and dispels myths. Presented by Keith Ayoob, Albert Einstein College of Medicine at the 2011 SNA conference. 
• Current School Meal Environment PowerPoint: Customizable presentation summarizes milk's value on the menu and outlines how parents view flavored milk.
• Flavored Milk White Paper
  This comprehensive booklet provides an in-depth look at the research, statistics and trends that support the important role of flavored milk to a student’s nutrition. With over 70% of milk sold in schools being flavored, it is critical to be knowledgeable on the significant nutritional benefits of flavored milk and the importance of offering flavored milk in your school.
• Milk 201 Brochure
  This colorful brochure is packed with 8 easy to read pages of information, facts and ideas you can use to make your school milk program a success. Inside you'll find information on new laws, new studies, tips for making lunch line, a la carte, and breakfast and after school programs more successful with milk.
• Lactose Intolerance: Keep Milk in the Mix
  This handout shares the latest research about the nutritional importance of keeping milk and dairy in the diet, and tips for management.
• Important Facts about Sugar and Hyperactivity
  Experts see no link between sugar and hyperactivity in kids. Learn more about the research, and the real story about the important role flavored milk plays in our students’ nutrition.

School Milk Research & Studies

• 2011-2012 School Channel Survey
  The study provides information on the average milk product available to students in schools over the past five years. The trend information includes sales mix by fat level along with average calorie and sugar levels for white and flavored milk products served in schools.
• New Study Shows Students Accepting Lower-Calorie Flavored Milks
  Research published in January's Journal of the Academy of Nutrition and Dietetics indicates that students are receptive to lower calorie flavored milks. These findings help support the milk industry’s ongoing commitment to providing great-tasting products with less sugar and calories, and which kids will enjoy. The study measured milk consumption in 793 students in grades 3-5. Overall, they drank 2/3 of their lowfat flavored milk at lunch. Those students drinking lower-calorie flavored milks (150 calories/8 oz) were as likely to drink most of the milk in comparison with students drinking the higher fat or sugar flavored milk. To read the entire article, click here.
• 2009-2010 School Channel Survey
  Highlights:
  • The average student consumes 3.7 milk servings per week, a decrease of 2.1% from last year. This makes the first year-over-year decline since the survey was initiated (‘05-’06).
  • The average milk serving has 10 fewer calories than ’06-’07 school year. This equates to 73 billion fewer calories this year over four years ago.
  • Schools that only offer white milk provide an average of 2.56 servings of milk per week to students while schools that also offer chocolate milk provide an average of 3.64 servings of milk per week.
• 2008-2009 School Channel Survey
• 2007-2008 School Channel Survey
• 2006-2007 School Channel Survey
• St. Louis School Milk Test
• School Milk Pilot Test

Resources

• Online Ordering - order FREE MILKPEP and got milk? milk marketing materials for use in your school milk program.  These kits, stickers, and other sales materials will help you sell more milk!
• Order all your favorite got milk? school banners now for just the cost of shipping! Click here.
• Find A Milk Processor
  Use this directory to find your local milk processors and their contact information.

Links

Visit these links for more resources:

• gotchocolatemilk.com
  This site provides information on lowfat chocolate milk as “nature’s recovery drink.” Learn more about how chocolate milk has been scientifically shown to refuel and rebuild muscles to help athletes recover after strenuous exercise.
• nutritionexplorations.com
  Visit for this site for nutrition information and lesson plans for your school.
• milkmustache.com
  This site features nutrition information all about the importance of milk with breakfast—and more!
• spartanestores.com/gotmilk
  Got milk? Merchandise like school supplies, office essentials, and clothing is available for purchase on this website.
• nordoninc.com
  Nordon, LLC carries all types of milk coolers - glass door merchandisers, open air coolers and milk crate coolers. All units can be shipped with the got milk? (TM) spot graphics and headers. Nordon, LLC carries Beverage-Air, Imbera, ATC and other nationally recognized brands.