MEAL LINE : RESOURCES/GETTING STARTED
Here are some ideas to help you get started on formulating a new main lunch line milk plan.
- Think about offering a new flavor each month on a rotating basis, and track its success. Your processor can help you identify flavors that kids will love.
- One school district substantially increased milk volume and unit sales in its secondary schools just by offering 3 new flavors, and 1% fat varieties in 11 oz. plastic bottles.
- Talk to your milk processor about the availability of different packaging that appeals to kids.
- Ask your processor about new merchandising and promotional materials — posters, signs, etc. — that may be available.
- Post promotional materials in and around the main lunch line and throughout the school to remind kids that it's cool to choose milk.
For more ideas, check out how other schools are getting kids to drink more milk.
For ideas and information on making milk your main lunch line solution, contact your local Dairy Council or milk processor.
|
New year long campaign targeted to women, mothers and athletes.
Grocery: Click here
Drug & C-Store: Click here
|
The Music to Move You – New for the ’07/’08 School Year. Posters, Clings and Banners encourage teens to drink more milk. Materials ship automatically to your school. Read more
|
Halloween 2007
It's back! Retailers: Chocolate Milk - the Official Drink of Halloween promotion is back, just in time for increased sales. Find out more. |
 |
To learn more about milk's role in good nutrition, 
Check out these