Meal Line
Vending
A La Carte & Other Occasions
Breakfast & After School

Meal Line

Success Story #2
Value-added milk on the meal and a la carte lines, and in vending machines led to increased sales.

Success Story #3
Introduction of 10 oz. and 16 oz. milk packages on a la carte and meal lines in secondary schools were a successful first step to an upgraded milk program.

Success Story #4
Launch of plastic bottles and new flavors on meal and a la carte lines increased sales.

Success Story #5
Increased sales of milk in plastic bottles on the a la carte line led to offering them on the meal line.

Success Story #6
A "flavor rotation" program and improved milk in cartons led to increased sales on the meal line.

Success Story #7
After offering shelf-stable (UHT) milk for a school lunch program, the school had an increase in average daily participation (ADP). Additionally, the UHT milk was easier for the school to handle and store. As a result, the school district now offers UHT milk on its meal line.

Success Story #8
Two large school districts find success with cartons by adding flavors and appealing package graphics.

Success Story #9
Southwest school districts add new flavors and graphics to paper cartons to generate significant increases in unit volume.

Success Story #10
These Central US school districts worked with the local milk processor and saw unit sales increase 7% just by offering more flavors on a rotating basis.

Success Story #11
This rural/suburban east coast school district saw increased lunch participation by offering flavors and 8oz bottles on the main lunch line.

Success Story #12
This metro/suburban school district encourages student to drink milk at mealtime and has increased consumption and meal participation rates each year since the program started.

Success Story #13
This central US school district added flavors to its meal line at lunch and breakfast and plastic pints to its a la carte program and saw increases in overall milk consumption.

Success Story #14
This large school district saw milk consumption and unit sales increase when it added 10oz plastic bottles and a value-added milk program to its menu.

Success Story #15
This large school district in the Southeast US brought in plastic bottles for the meal line. Though the cost for plastic was higher, unit sales increased so much that they didn't have to charge students more for the plastic bottles.

Success Story #16
This school district in the Northeast US wanted to give kids more nutrition options and knew milk could help. They turned to 10-16oz plastic bottles and a wider flavor assortment to increase units sold and milk consumption.

Success Story #17
This large school district in the Central US noticed that HS students had nearly stopped drinking milk. By bringing in new packaging and flavors, the SFD helped to increase unit sales of milk, milk consumption and meal participation.

Success Story #18
This mid-sized school district in the Southeastern US brought in plastic bottles to increase milk consumption in response to nutrition concerns.

Success Story #19
This mid-sized school district in the Central US worked with the local processor to introduce plastic bottles and additional flavors into the school and increased milk consumption by nearly 75%

Success Story #20
This large Southeastern US school district saw significant milk volume increases and a 50% increase in consumption when it introduced milk coolers and plastic containers

Success Story #21
The school foodservice director in this mid-sized Southeastern US school district knew that getting kids to drink more milk is the "right thing to do". She introduced plastic bottles and a variety of flavors that "kids want" and watched overall consumption increase.

Success Story #22
This large western city school district added bottled flavored milk to the meal line and saw total milk consumption and meal participation levels increase dramatically.

Success Story #23
This south central school district used shelf-stable milk to increase milk consumption even higher after other milk promotions were successful.

Success Story #24
This upper mid-west school district has seen double digit increases each year since the school foodservice director has emphasized milk in a good nutrition message and innovative meal offerings including plastic milk bottles.

Success Story #25
This large Northern California school district is using shelf-stable milk products to increase participation in special programs.

Vending

Success Story #2
A school milk vending program grew to more than 200 machines in its first year.

Success Story #3
To improve sales, a school district added "branded" shelf-stable milk and milk vending options to supplement its offerings from a local dairy.

Success Story #4
This mid-sized school district in the Southeastern US brought in plastic bottles for vending, meal lines and a la carte, and increased milk consumption without having to raise prices to students.

Success Story #5
This mid-sized school district in the Central US worked with the local processor to introduce plastic bottles and additional flavors into school vending, a la carte and meal line, and increased milk consumption by nearly 75%.

Success Story #6
This large Southeastern US school district saw significant milk volume increases and a 50% increase in consumption when it introduced plastic containers for vending and meal lines, and milk coolers for a la carte.

Success Story #7
The school foodservice director in this mid-sized Southeastern US school district knew that getting kids to drink more milk is the "right thing to do". She introduced plastic bottles and a variety of flavors that "kids want" and watched overall consumption increase.

Success Story #8
This large western city school district added bottled flavored milk to the meal line and saw total milk consumption and meal participation levels increase dramatically.

Success Story #9
This rural upper mid west school district was able to increase students' milk consumption by 40% with a vending program that pays it own way.

Success Story #10
This small upper mid-west school district used two milk vending machines to increase milk consumption, especially among the high school students. After three years, machine sales continue to rise, consumption is up 9% and both machines are now paid off.

Success Story #11
This mid-western city's school district paid off it's high school vending machine in one month and has seen milk consumption increase much more than they expected.

Success Story #12
This mid-western city's school district has had huge success with its vending machine, which has substantially increased milk consumption and milk sales throughout the cafeteria.

A La Carte & Other Occasions

Success Story #2
Increased sales generated from the popularity of adding plastic milk bottles on meal and a la carte lines, and in vending machines off-set the school district's increased price per unit cost (i.e., no price increase to students).

Success Story #3
Introduction of plastic bottles on the meal and a la carte lines line paid for themselves through increased unit sales (i.e., didn't raise price of milk to students).

Success Story #4
Milk processor approached multiple school districts about opportunities to improve school milk.

Success Story #5
As a means to increase participation in special programs, shelf-stable (UHT) milk was offered on the la carte line, in bag lunches and at summer feeding programs. Product success and convenience led the school district to offer UHT milk daily.

Success Story #6
This central US school district added flavors to it main lunch and breakfast line and plastic pints to its a la carte program and saw increases in overall milk consumption.

Success Story #7
This large school district saw milk consumption and unit sales increase when it added 10oz plastic bottles and a value-added based milk program to its lunch and a la carte menus.

Success Story #8
This large school district in the Southeast US brought in plastic bottles for the meal line. Though the cost for plastic was higher, unit sales increased so much that they didn't have to charge students more for the plastic bottles.

Success Story #9
This 24-school district in the Northeast US wanted to give kids more nutrition options and knew milk could help. They turned to 10-16oz plastic bottles and a wider flavor assortment to increase units sold and milk consumption.

Success Story #10
This large school district in the Central US noticed that HS students had nearly stopped drinking milk. By bringing in new packaging and flavors, the SFD helped to increase unit sales of milk, milk consumption and meal participation.

Success Story #11
This mid-sized school district in the Southeastern US brought in plastic bottles to increase milk consumption in response to nutrition concerns.

Success Story #12
This mid-sized school district in the Central US worked with the local processor to introduce plastic bottles and additional flavors into the school and increased milk consumption by nearly 75%.

Success Story #13
This large Southeastern US school district saw significant milk volume increases and a 50% increase in consumption when it introduced milk coolers and plastic containers.

Success Story #14
The school food service director in this mid-sized Southeastern US school district knew that getting kids to drink more milk is the "right thing to do". She introduced plastic bottles and a variety of flavors that "kids want" and watched overall consumption increase.

Success Story #15
This rural central US school district found that adding plastic pint bottles of milk to the a la carte line increased total milk consumption of its students, especially at breakfast.

Success Story #16
This south central school district used shelf-stable milk to increase milk consumption even higher after other milk promotions were successful.

Success Story #17
This upper mid-west school district has seen double digit increases each year since SFD has emphasized milk in a good nutrition message and innovative meal offerings including plastic milk bottles.

Success Story #18
This large Northern California school district is using shelf-stable milk products to increase participation in special programs.

Breakfast & After School

Success Story #2
Participation in Dairy Management Inc.'s "School Milk Pilot Test" increased milk sales enough to compensate for additional per unit costs.

Success Story #3
This rural/suburban east coast school district saw increased lunch participation by offering flavors and 8oz bottles on the main lunch line.

Success Story #4
This metro/suburban school district encourages student to drink milk at mealtime and has increased consumption and meal participation rates each year since the program started.

Success Story #5
This central US school district added flavors to it main lunch and breakfast line and plastic pints to its a la carte program and saw increases in overall milk consumption.

Success Story #6
This large New England district made breakfast participation "cool" with plastic milk and coolers, and saw ADP increase 19% in the first month.

Success Story #7
This Western school district thought breakfast participation had topped out at 33%. A new breakfast in the classroom programs, starring milk, brought participation up to 81% -- a 113% increase in participation.

Success Story #8
This Mid-Atlantic school district started a Classroom Breakfast program to increase student meal participation from only 19% to over 65%, and also saw the whole school community coming together to make it successful.

Success Story #9
This Minnesota school district went from no breakfast program to a Grab 'n Go with about 25% participation.

Success Story #10
This large Southwestern school district generated a participation rate of 85% with a Universal School Breakfast Pilot (Breakfast in the Classroom), versus 39% in the control schools.

Success Story #11
This small Northeastern high school started a self-service breakfast program to encourage students to eat a healthy breakfast. Participation soared 800%.

Success Story #12
This large Texan school district realized that breakfast participation was low, and offered a free breakfast, paid for by the USDA reimbursement funds.

Success Story #13
This Texas school district has maintained a 96% breakfast participation rate with its free program, starring milk.

Success Story #14
This central US School district tested a Breakfast in the Classroom program and now has 76% participation.

Success Story #15
This New York State school district started a Classroom Breakfast program and saw participation grow from 22% to 65%.

Success Story #16
This eastern US school district started a Breakfast in the Classroom program and has seen a 40% increase in milk sales, and 90% increase in breakfast participation.

Success Story #17
This small suburban school district has seen milk consumption increase as participation rises for its free breakfast program.

Success Story #18
This rural central US school district found that adding plastic pint bottles of milk to the a la carte line increased total milk consumption of its students, especially at breakfast.

Success Story #19
These school districts all found success with Shelf Stable products for breakfast programs.

Success Story #20
This large Northern California school district is using shelf-stable milk products to increase participation in special programs.

Meal Line
Vending
A La Carte & Other Occasions
Breakfast & After School