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 Promotions

Curves ©

Promotion Period
POS Kits in store March 17 - April 17, 2008

Enrollment Deadline
We must receive your order by February 25, 2008

Promotion Description
This spring promotion targets women who strive to maintain a healthier lifestyle. Point-of-sale materials at participating retail locations will offer women a free 3-week trial membership at Curves©, simply by bringing in 3 milk caps. Customers can also enter to win a 2-year Curves© membership by entering any milk UPC each day at whymilk.com

This program is designed for Key Accounts, Retail, Mass Merchandise, Grocery, Independent Grocer, C Store, Drug Stores. It features POS materials –2 promotional clings, 2 promotional wobblers, and 2 sustaining clings.

Program Support
In addition to POS materials, this promotion will be backed by national television and print support.

A national TV spot (:10) promoting the caps offer will run for 2 weeks, starting the week of March 31.

The online sweepstakes runs March 17 through April 17, 2008. This supports the chance to win 1 of 24 2-year Curves© memberships, which will be supported by POS in Curves© Clubs nationwide.

An Hispanic initiative will run during March-April 2008 and will feature POS materials.

How to Participate

Don’t miss out! Contact your milk processor or ADA representative now and ask them to sign you up. Deadline for sign up is February 25, 2008.

Retail Key Dates

  • Sign-up Deadline: February 25, 2008
  • POS Kit begins shipping: March 3, 2008
  • POS in store: March 17 - April 17, 2008
    •


Questions? Call 1-800-945-Milk

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