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 Milk Test Results | Resources | Find a Processor | Promotions | Dairy Delivers '06
 Dairy Drive '05 - Year in Review

DRUG & C-STORES : DAIRY DRIVE '05 - YEAR IN REVIEW

Dairy Drive '05, a yearlong effort to support dairy, met with great success at retail as a variety of promotions and partnerships conveyed the message about milk's role in weight loss to consumers.

A New View of You
January 1 - January 24, 2005
Coinciding with New Year's resolution season, MilkPEP kicked off a promotion with ABC's hit daytime talk show "The View." The initiative offered a "Get a New View of You" 12-month calendar to track weight loss and an online sweepstakes that awarded 24 NYC Girlfriend Getaways for two. POS materials included a wobbler, static clings, banners and, for grocers and mass merchandisers, a shipper holding 370 calendars.

 

Get the Curves You Want!
May 1 - June 30, 2005
Right before swimsuit season, milk partnered with Curves, the largest fitness franchise in the world. The program offered consumers two free weeks at Curves with any two milk caps in addition to an online sweepstakes that awarded 24 two-year memberships to Curves.

Fuel Up with Milk. Gear Up with the NBA.
An All-Star Team: flavored milk and the NBA. This powerhouse online auction offered thousands of NBA prizes, a feature ad incentive program and signage at schools nationwide to boost sales.

Fuel Up with Milk: Retail Promotion
February 7 - March 15, 2005
Milk and the NBA teamed up to tell teens and moms that milk is the perfect fuel for active lifestyles. Consumers used milk UPCs as currency to bid on the NBA's coolest prizes in the online auction, boosting milk sales among moms and teens. Dynamic POS options supported the program at retail.

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Think about your drink
New year long campaign targeted to women, mothers and athletes.
Grocery: Click here
Drug & C-Store: Click here

2001 Brochure
The Music to Move You – New for the ’07/’08 School Year. Posters, Clings and Banners encourage teens to drink more milk. Materials ship automatically to your school. Read more


Halloween Logo
Halloween 2007
It's back! Retailers: Chocolate Milk - the Official Drink of Halloween promotion is back, just in time for increased sales. Find out more.





Body by Milk!
Coming to your school Fall 2007! The Body By Milk program connects teens, milk and healthy lifestyles. Find out more! 		Did you know that
milk is the number one source of several key nutrients in a teen's diet – including calcium, phosphorous, magnesium and potassium? And, flavored milk provides less than 2% of total added sugars in teens' diets? To learn more about milk's role in good nutrition, click here. 		Quench Kids' Thirst for Milk:
aCheck out these tips especially for schools. Hold your own Milk Mustache event! Click here to see how!
See how St. Louis Schools increased Milk sales almost 20%. Click here.
Copyright - Alexander + Tom, Inc.