Promotion Period
POS kits in store and Feature Ads run August 10-September 13, 2008

Enrollment Deadline
We must receive your order by August 11, 2008

Promotion Description
Halloween promotions return for 2008! This year we team up with the “Where the Wild Things Are” movie. Eye-catching POS-materials attract moms and kids, and work to entice mothers to bring home chocolate milk instead of candy. Retailers will receive the prize of an iPod© shuffle for running feature ads and displaying POS materials. This program is designed for Key Accounts, Retail, Mass Merchandise, Grocery, Independent Grocer, C Store, Drug Stores. It features POS materials – Banner, 4 clings and 2 channel strips.

• Retail accounts receive prizes for feature activity (e.g. ads, sampling, displays, radio, etc.)
• Prize: iPod© shuffle

Program Support
In addition to POS materials, this promotion will be backed by national print support as well as PR support.

National print advertising runs October 1-31, 2008

PR support will run October 1-31, 2008.

Hispanic initiatives celebrating the traditional Hispanic festival, “Día de los Muertos” or “Day of the Dead” run October 1-November 1, 2008.

How to Participate

Don’t miss out! Contact your milk processor or ADA representative now and ask them to sign you up. Deadline for sign up is August 11, 2008.

Retail Key Dates

• Sign-up Deadlines: August 11, 2008
• Sample Kits begin shipping: September 8, 2008
• POS begin shipping: Week of September 15, 2008
• POS in store and Feature Ads run: October 1-November 1, 2008
• Compliance Kits mailed: October 20, 2008
• Compliance Kits due: November 24, 2008
• Prizes begin shipping: December 15, 2008

Questions? Call 1-800-945-Milk