NEW PROMOTIONS DESIGNED TO BOOST MILK SALES!

These promotions are also designed for Grocery Stores. For more information, click here.

2008 Campaign For Healthy Weight Promotions

Curves©

Our Curves© 2008 promotion is specifically aimed at women. Curves© will pair up with milk retailers to promote milk’s healthy weight message. POS at participating retail locations will offer women a free three-week trial membership at Curves®, simply by bringing in three milk caps. The campaign, which runs March 17 - April 17, 2008, will also offer customers a chance to win a two-year Curves© membership by entering any milk UPC each day at whymilk.com.

To participate, retailers should contact their local processors by February 25, 2008, to receive their POS materials. Click here for more information.



Hispanic Curves© POS kits are available. Contact your local processor for more information.

Mom As Chief Health Officer

The Mom As Chief Health Officer promotion will hit retail stores on Mother’s Day 2008 and run through June 11, 2008. Mom As Chief Health Officer gives mom the chance to win the title she deserves. This promotion specifically targets moms, helping them make healthy decisions when it comes to their family’s milk consumption. POS materials directs mothers to enter their Milk UPC information at whymilk.com for a chance to win the title of “Chief Health Officer,” and to take home a $100,000 executive salary.

Contact your processors by January 15, 2008, to receive POS materials. Click here for more information.



Hispanic Super Mamá materials are available for this promotion. Contact your local processor for more information.

2008 Flavored Milk Promotions

Refuel With Chocolate Milk

For 2008, there are two exciting Flavored Milk promotions that retails can participate in to drive up flavored milk sales. Refuel With Chocolate Milk runs August 10 – September 13, 2008. Convenience stores and drug stores can use Refuel With Chocolate Milk specifically to promote and sell single-serve chocolate milk. Targeting athletes with in store POS material, this promotion aims to educate consumers on chocolate milk’s recovery benefits for athletes.

Refuel With Chocolate Milk provides retailers with banners and clings that direct consumers online to enter their UPC codes online to win Adidas® merchandise, training advice and athlete featurettes. Retailers – you can also win cool Adidas® prizes, simply by signing up and featuring chocolate milk in your store during the promotion period.

Contact your processor by July 7, 2008 to receive POS materials. Click here for more information.

Hispanic POS kits are also available featuring Dr. Aliza. In store POS materials will educate Hispanic moms of the benefits of choosing chocolate milk for their kids. Clings will direct consumers online for more tips and tools. Contact your processor for more information.

Halloween 2008

Halloween has always provided retailers with an excuse to do exciting promotions and 2008 will be no exception. In the past, retailers who have used our Halloween POS materials to promote milk saw a 10% sales lifts versus those who didn’t. In 2008, we will pair with the “Where the Wild Things Are” movie for fun, eye-catching Halloween promotions. Retailers will be provided with banners and clings that will entice mothers to bring chocolate milk home to their children instead of candy. Retailers who participate in these promotions are eligible to win an iPod© shuffle.

Contact your processor by June 16, 2008 to participate. The campaign runs from October 1 - November 1, 2008. Click here for more information.

Hispanic POS kits are also available, celebrating the traditional Hispanic festival, “Día de los Muertos” or “Day of the Dead”. Contact your local processor for more information.

• Main Shelf POS
  Static clings, many of which feature milk mustache celebrities, remind consumers to buy more milk.

• Outside POS
  Whet consumers' appetite for milk before they even get through the door! Banners and door clings placed at the store entrance can help direct consumers to the dairy section to pick up more milk.

• Aisle Violators
  Placed near cereal, cookies or other complimentary products, milk aisle violators pop out and remind consumers to buy milk while shopping for other items.

Click here to see the full range of what's available for use in your store.

To order milk POS, contact your local milk processor.