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 Promotions

Refuel With Chocolate Milk

Promotion Period
POS Kits in store and Feature Ads run August 10-September 13, 2008

Enrollment Deadline
We must receive your order by July 7, 2008

Promotion Description
This end of summer program targets athletes and mothers of athletes. The promotion educates consumers on the recovery benefits of chocolate milk. POS materials are designed to help promote and sell more single-serve flavored milk. The promotion directs consumers online where, by entering their milk UPC codes, they can win cool Adidas© prizes. Retails will receive Adidas© prizes as well for running feature ads and displaying POS materials.

This program is designed for Key Accounts, Retail, Mass Merchandise, Grocery, Independent Grocer, C Store, Drug Stores. It features POS materials – Banner, 2 clings, 2 wobblers and 2 channel strips.

  • Retail accounts receive prizes for feature activity (e.g. ads, sampling, displays, radio, etc.)
  • Prize: Adidas© watch

Program Support
In addition to POS materials, this promotion will be backed by national television and print support.

National advertising featuring athletes will run July-December 2008

Online promotions at school with Adidas© will run August-September 2008

Hispanic Initiatives, featuring Dr. Aliza, provides POS materials and runs August 10-September 13, 2008.

How to Participate

Don’t miss out! Contact your milk processor or ADA representative now and ask them to sign you up. Deadline for sign up is June 16, 2008.


Retail Key Dates

  • Sign-up Deadlines: June 16, 2008
  • Sample Kits begin shipping: July 7, 2008
  • POS begin shipping: Week of July 14, 2008
  • POS in store and Feature Ads run: August 11-September 13, 2008
  • Compliance Kits mailed: September 1, 2008
  • Compliance Kits due: October 6, 2008
  • Prizes begin shipping: October 27, 2008


Questions? Call 1-800-945-Milk

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The Music to Move You – New for the ’07/’08 School Year. Posters, Clings and Banners encourage teens to drink more milk. Materials ship automatically to your school. Read more


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Halloween 2007
It's back! Retailers: Chocolate Milk - the Official Drink of Halloween promotion is back, just in time for increased sales. Find out more.





Body by Milk!
Coming to your school Fall 2007! The Body By Milk program connects teens, milk and healthy lifestyles. Find out more! 		Did you know that
milk is the number one source of several key nutrients in a teen's diet – including calcium, phosphorous, magnesium and potassium? And, flavored milk provides less than 2% of total added sugars in teens' diets? To learn more about milk's role in good nutrition, click here. 		Quench Kids' Thirst for Milk:
aCheck out these tips especially for schools. Hold your own Milk Mustache event! Click here to see how!
See how St. Louis Schools increased Milk sales almost 20%. Click here.
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