DRUG & C-STORES : MILK TEST RESULTS
With attractive, new, plastic packaging and a growing variety of flavors, the prospects for steady, incremental sales of single-serve milk are truly viable in the c-store and drug store channels. Grab-n-go packages offer operators high margins, while lower-margin bulk containers drive traffic into stores. This dual merchandising strategy puts milk on par with competing beverages. This section features the results of two MilkPEP studies that examine the significant potential to expand milk sales in c-stores and drug stores.
Note: There are numerous slides in each of these presentations, so it may take a few minutes to download.
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New year long campaign targeted to women, mothers and athletes.
Grocery: Click here
Drug & C-Store: Click here
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The Music to Move You – New for the ’07/’08 School Year. Posters, Clings and Banners encourage teens to drink more milk. Materials ship automatically to your school. Read more
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Halloween 2007
It's back! Retailers: Chocolate Milk - the Official Drink of Halloween promotion is back, just in time for increased sales. Find out more. |
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To learn more about milk's role in good nutrition, 
Check out these