It's back!
Chocolate Milk - the Official Drink of Halloween promotion is back, just in time for increased sales.
This Flavored Milk feature ad incentive program is designed to attract moms, dads and kids and get them to buy more chocolate milk. The program, available through your processor, features POS materials - Banner, Channel Strip and 1 or 2 Static Clings.
Plus, you can qualify to receive prizes for feature activity (e.g. ads, sampling, displays, radio, etc.)
- Prize: 2GB iPod Nano
- Two compliance level options
Program Support
In addition to providing you with in-store materials designed to attract and sell, MilkPEP will be supporting the program with a national public relations campaign, online support, grassroots events, local media outreach, and a print Milk Mustache ad campaign featuring celebrity mothers and their children.
A Hispanic POS kit is also available.
Online support
Mom-targeted print ads
National Media campaign
PR: Grassroots events/local market outreach
Past Results (up to three graphs or images)
More than 36,000 retail outlets participated in Halloween 2006 with many expanding the program within their stores to include sampling and secondary displays. The 2006 Halloween promotion kicked off during a declined flavored milk period, and October flavored milk sales volume jumped up nearly 6% from the pre-promotion period. Additionally, total flavored milk sales during the promotion period were 7.9% higher than the same period a year ago.
Key Dates
- Sign-up Deadline: August 10
- POS begins shipping: w/o September 17
- Feature Ads Run: October 1-31
- Compliance Kits mail: w/o October 22
- Compliance Kits due: November 26
- Prizes begin to ship: w/o December 17
Prize Eligibility and Shipping Info
Download Prize Tiers and Eligibility Forms:
ACV Listing Form
Early Prize Ship Eligibility Form
How to Sign up
Don’t miss out. Contact your milk processor or ADA representative now and ask him to sign you up., or call the MilkPEP Hotline at 800-945-MILK to sign up now. And Hurry! The deadline for sign up is June 25, 2007.
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