Milk Delivers - Grocery

Promotions

Make the Most of the Dairy Aisle

Today, the spotlight shines brightly on healthier lifestyles, especially as concern over the country's obesity crisis grows. Consumers want to make better choices, and milk is a good place to start. Milk is rich in the essential vitamins and minerals kids and adults need, and studies suggest that including 24 oz. of fat free or lowfat milk every 24 hours as part of a reduced-calorie diet may help people lose more weight and burn more fat than cutting calories alone. Recent data shows that milk's weight loss message has a 68% awareness level among women — your primary shoppers. Click here to learn more about milk and weight loss.

Additionally, milk now offers a variety of value-added products, including flavored milks, specially fortified products, lactose-free milks and more. By catering to a wide array of consumer palates, milk can help boost incremental sales in the channels where grocery products are sold. Plus, milk is easy to cross-merchandise with other food products, making it a star wherever groceries are sold.

Our 2008 campaign, Campaign for Healthy Weight, specifically targets women, mothers and athletes. The 2008 promotions educate women on the benefits of drinking milk combined with a healthy diet and exercise, and educate athletes on the benefits of drinking chocolate milk after exercise as a recovery beverage. Our innovative promotions and POS materials will help retailers get this message across and sell more milk. For more information, check out our grocery promotions page.

New year long campaign targeted to women, mothers and athletes.
Grocery: Click here
Drug & C-Store: Click here

The Music to Move You – New for the ’07/’08 School Year. Posters, Clings and Banners encourage teens to drink more milk. Materials ship automatically to your school. Read more

Halloween 2007
It's back! Retailers: Chocolate Milk - the Official Drink of Halloween promotion is back, just in time for increased sales. Find out more.

Body by Milk!
Coming to your school Fall 2007! The Body By Milk program connects teens, milk and healthy lifestyles. Find out more!

Did you know that
milk is the number one source of several key nutrients in a teen's diet – including calcium, phosphorous, magnesium and potassium? And, flavored milk provides less than 2% of total added sugars in teens' diets?

To learn more about milk's role in good nutrition, click here.

Quench Kids' Thirst for Milk:

Check out these tips especially for schools. Hold your own Milk Mustache event! Click here to see how!
See how St. Louis Schools increased Milk sales almost 20%. Click here.