milkdelivers.org

Cool Milk, Hot Channel: Milk & Vending

In light of the growing obesity crisis, many consumers are adopting healthier diets. Milk plays a significant role, since a growing body of evidence shows that when people include three servings of milk a day in a reduced-calorie diet, along with exercise, they lose significantly more weight and fat than people who don't.

Milk is the number-one beverage in U.S. homes, but once consumers head out the door, milk doesn't always follow. Given the option, consumers will choose milk over other beverages as a healthy snack, but it's not always readily available in the places people spend the most time, like work or school.

That's why milk is a perfect addition to vending machines. Adding milk to existing vending operations gives consumers a convenient way to pick up a nutritious beverage. Vending operators that offer exciting new milk flavors in attractive, resealable containers give consumers more grab-and-go beverage options, and benefit from milk's healthy image.

By adding milk to the vending lineup, operators can tap into existing consumer demand — and the potential incremental sales boost it can provide.