Vending Milk Leads to Fame and Fortune for Mike Brown of PGI Services
Mike Brown, Vice President of Operations for PGI Services of Salt Lake City, Utah is the latest vending professional chosen to don the renowned Milk Mustache. His “Spotlight On” success story is a straightforward one, but one that has boosted current machine sales in business locations, airports and malls. Click here to read the Mike’s full story or to enter your own vending success story.
Cool Milk, Hot Channel: Milk & Vending
In light of the growing obesity crisis, many consumers are adopting healthier diets. Milk plays a significant role, since a growing body of evidence shows that when people include three servings of milk a day in a reduced-calorie diet, along with exercise, they lose significantly more weight and fat than people who don't.
Milk is the number-one beverage in U.S. homes, but once consumers head out the door, milk doesn't always follow. Given the option, consumers will choose milk over other beverages as a healthy snack, but it's not always readily available in the places people spend the most time, like work or school.
That's why milk is a perfect addition to vending machines. Adding milk to existing vending operations gives consumers a convenient way to pick up a nutritious beverage. Vending operators that offer exciting new milk flavors in attractive, resealable containers give consumers more grab-and-go beverage options, and benefit from milk's healthy image.
By adding milk to the vending lineup, operators can tap into existing consumer demand — and the potential incremental sales boost it can provide.
Vended Milk: The Sales Solution
Wondering about adding milk to your vending operation? Here's why it's a good idea:
- Vending trade publication Automatic Merchandiser reported a 45% increase in total vended milk sales in 2003, or $90,000,000, while other cold beverages lost 1% or $60,000,000 in sales.
- BMC reports that over the next five years the market for milk vending could grow to 85,000 machines generating $1.2 billion in incremental sales.
- Beverage Marketing Corporation (BMC) estimates there are 12,000 new milk vending machines in the U.S. — an increase of 8,000 machines from 2002.
What makes milk an attractive addition to your vending operation? A number of factors:
- Consumer demand — Milk continues to be the #1 beverage in U.S. homes and #3 overall.
- A strong brand — The National Milk Mustache "got milk?" Campaign is one of the country's most recognizable advertising and promotion efforts.
- New flavors and packaging — The popularity of single-serve, re-sealable milk in flavors like chocolate, strawberry and banana is growing across all retail channels. Over the past three years, flavored milk sales have grown almost 10% annually, according to Information Resources, Inc.
- Availability of branding and promotional opportunities, which attract customers to your machines and spur purchases.
Milk Vending Advisory Council Panel Discussion Sparks Increased Interest In Milk Vending at NAMA National Expo
Check out the summary of the discussion and review the panelists' presentations for tips on increasing vending sales.
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New year long campaign targeted to women, mothers and athletes.
Grocery: Click here
Drug & C-Store: Click here
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The Music to Move You – New for the ’07/’08 School Year. Posters, Clings and Banners encourage teens to drink more milk. Materials ship automatically to your school. Read more
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Halloween 2007
It's back! Retailers: Chocolate Milk - the Official Drink of Halloween promotion is back, just in time for increased sales. Find out more. |
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To learn more about milk's role in good nutrition, 
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