milkdelivers.org

Wondering about adding milk to your vending operation? Here's why it's a good idea:

• Vending trade publication Automatic Merchandiser reported a 45% increase in total vended milk sales in 2003, or $90,000,000, while other cold beverages lost 1% or $60,000,000 in sales.
• BMC reports that over the next five years the market for milk vending could grow to 85,000 machines generating $1.2 billion in incremental sales.
• Beverage Marketing Corporation (BMC) estimates there are 12,000 new milk vending machines in the U.S. — an increase of 8,000 machines from 2002.

What makes milk an attractive addition to your vending operation? A number of factors:

• Consumer demand — Milk continues to be the #1 beverage in U.S. homes and #3 overall.
• A strong brand — The National Milk Mustache "got milk?" Campaign is one of the country's most recognizable advertising and promotion efforts.
• New flavors and packaging — The popularity of single-serve, re-sealable milk in flavors like chocolate, strawberry and vanilla is growing across all retail channels. Over the past three years, flavored milk sales have grown almost 10% annually, according to Information Resources, Inc.
• Availability of branding and promotional opportunities, which attract customers to your machines and spur purchases.